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Connecting with Customers Featured Artic 2008 P1



Study aims to raise call center quality from "Yikes!" to "Wow!"
Results of a "mystery shopper" survey of utility call center practices reveal some surprising -- and alarming -- info. Are your call center reps engaging customers, or chasing them off?

Information Age: How customer interactions with electric utilities will change
Advanced metering, home automation, energy-education devices, and new electricity pricing schemes will change how utilities interact with customers.

Canadian utilities cultivate a 'conservation culture'
If you're looking for role model utilities that know how to sell "green" living, look north to Ontario, Canada. There, utilities have full-throttle campaigns under way to support a "conservation culture" among electricity consumers.

How your customers will plug in to the "smart grid"
It isn't only the electric grid that policymakers hope to make "smarter" in the near future. There are changes ahead for electric utility customers.

What works when you're marketing 'green' energy?
A quick primer in social psychology could help your utility effectively market new products and services to customers.

Advanced metering: Will it change your CIS?
Advanced metering will greatly increase the amount of billing data coming into a utility. Some wonder if it will change customer information systems, as well.

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